The company builder model, also known as a venture studio or startup factory — is a modern approach to entrepreneurship where startups are built in-house, by a team of experienced operators, from the ground up.
Unlike traditional venture capital that waits for founders to pitch ideas, company builders proactively identify problems, develop solutions, validate markets, and assemble founding teams. It's startup creation — engineered for success.
At Novel Ventures, we don’t just invest in companies. We build them. From ideation and product development to funding and go-to-market strategy, we co-create scalable businesses with purpose-driven founders.
A company builder, also known as a venture builder or startup studio, is an organization that creates multiple startups simultaneously. Unlike traditional incubators or accelerators, company builders don’t just provide mentorship and funding—they take an active role in forming and growing startups. They typically:
A venture-builder model consists of the following core elements:
The company builder approach flips the conventional startup playbook. Instead of betting on external pitches, venture studios like Novel Ventures internally generate and de-risk new ventures before launch.
Here’s how our model works:
We’re not just another venture studio. We’re operators, investors, and founders who’ve built, scaled, and exited companies ourselves. Here’s what makes us different:
We don’t just want startups to survive. We want them to matter.
Unlike business incubators or startup accelerators, company builders require substantial capital to support multiple startups at once.
Since company builders take a significant equity share in each startup, founders may receive less ownership compared to traditional funding models.
If a company builder fails, startups within its ecosystem may struggle to survive without external support.
Managing multiple startups under one organization requires strong leadership and efficient coordination, which can be challenging.
With the rise of corporate venture builders, innovation labs, and entrepreneurship centers, the company builder model is evolving. Many large corporations are now leveraging venture builders to explore new business models, drive corporate innovation, and create new revenue streams.
Additionally, venture studios and startup incubators are adopting hybrid approaches, combining aspects of venture building with traditional funding models to optimize startup success rates.
The company builder model is rewriting the startup playbook. By combining operational excellence with structured innovation, it helps founders go further — faster, and with less risk.
At Novel Ventures, we believe the best startups don’t happen by accident. They’re engineered from the inside out — with bold ideas, smart teams, and intentional execution.
If you're ready to build something meaningful, we’re ready to build with you.
1. What is the company builder model?
It’s a venture creation approach where startups are built internally by a studio or team, rather than through external founder pitches.
2. How is it different from a VC or accelerator?
VCs fund external startups. Accelerators help startups grow. Company builders create startups from scratch, providing the idea, resources, and founding support.
3. Does Novel Ventures fund the startups it builds?
Yes — we provide seed funding and help our startups secure future rounds through our investor network.
4. Who can join Novel Ventures as a founder?
We work with experienced operators, domain experts, and builders looking to lead validated, high-impact ventures.
5. What types of startups does Novel Ventures build?
We focus on mission-driven, tech-enabled companies in sectors like fintech, healthtech, climate, consumer, and enterprise SaaS.