By NovelVentures – Launching Products That Drive Purpose and Profit
We live in a time where the biggest challenges—climate change, inequality, healthcare access, and education gaps—won’t be solved by governments alone. The solution? A new kind of startup: the social impact venture.
These companies are not driven solely by revenue, but by mission, meaning, and measurable change.
At NovelVentures, we help founders build digital products that scale solutions to real-world problems. Whether you're creating a sustainable supply chain tool, an ethical fintech platform, or a mental health support app—we help bring impact-driven ideas to life through thoughtful design, scalable tech, and strategic growth.
A social impact venture is a business that aims to generate measurable positive social and environmental outcomes alongside financial returns. Unlike traditional businesses that prioritize profit above all else, these ventures focus on sustainable solutions to pressing global issues such as education, healthcare, environmental sustainability, and poverty alleviation.
Social impact ventures operate with a mission-driven approach, meaning their primary focus is to address a social or environmental issue. They integrate sustainability into their business models, ensuring that operations generate both financial returns and positive change. Measuring impact is essential for these ventures, as they use tools like Social Impact Measurement (SIM) and Social Return on Investment (SROI) to track their effectiveness. Many social impact ventures thrive on innovation, leveraging technology and new business strategies to address systemic problems in creative ways.
Social entrepreneurship is the practice of using business principles to develop solutions for social problems. While traditional entrepreneurs focus on maximizing profits, social entrepreneurs prioritize creating businesses that achieve Sustainable Development Goals (SDGs) while remaining financially viable.
Many successful social enterprises have demonstrated that it is possible to run a business that drives meaningful change. Patagonia, a certified B Corporation, leads in sustainable business practices by prioritizing environmental conservation. TOMS Shoes revolutionized the industry with its “One for One” model, giving a pair of shoes to someone in need for every purchase made. Grameen Bank, a leader in social impact investing, provides microloans to low-income entrepreneurs to help them build self-sufficient businesses.
The rise of social entrepreneurship can be attributed to an increasing awareness of corporate social responsibility (CSR). Consumers today prefer brands with a strong social purpose, and governments, investors, and organizations are actively supporting businesses that contribute to social good. Social venture capital, impact investing funds, and government grants provide significant financial backing to help social enterprises thrive.
The first step in launching a social impact venture is identifying a problem that aligns with your passion. Researching issues in climate change, sustainable development, healthcare, and financial inclusion can help you define the focus of your business. Choosing the right business model is crucial to your venture’s success. Some social impact ventures operate as for-profit businesses that generate revenue while driving change, while others follow a nonprofit structure that relies on donations and grants. Hybrid models combine elements of both, using business strategies to achieve philanthropic goals.
Securing funding is a key step in turning your vision into reality. Social venture capital, impact investing, crowdfunding, and social impact bonds are common funding sources. Each funding option offers unique benefits, depending on the type of venture and the scale of impact you aim to achieve.
Measuring social impact is essential for long-term success. Tools like Social Impact Assessment (SIA) and the Triple Bottom Line (TBL) framework allow businesses to evaluate their impact in terms of people, planet, and profit. Scaling a social impact venture requires strategic partnerships, funding expansion, and participation in social impact accelerators and incubators that provide mentorship and resources for growth.
Impact investing refers to investments made in social impact startups that generate both financial returns and measurable social benefits. Unlike traditional investing, which focuses purely on profit, impact investing prioritizes companies that contribute to positive change while remaining profitable.
Key players in impact investing include social impact investing funds, which specifically finance social enterprises. Ethical investing is another growing sector, focusing on environmental, social, and governance (ESG) criteria to ensure businesses operate responsibly. Philanthropic venture capital provides funding to startups with a strong social mission, helping them scale their impact while maintaining financial stability.
More investors are shifting toward impact investing due to its ability to provide high financial returns alongside long-term social value. The global push for Sustainable Development Goals (SDGs) has increased the demand for responsible investments, and consumers are actively supporting ethical and sustainable businesses.
While the mission is powerful, social ventures often struggle with:
At NovelVentures, we specialize in solving these problems through strategic consulting, lean product development, and long-term partnership.
Social entrepreneurship is the mindset of using business to address social problems, while social impact ventures are the business entities that execute these ideas.
Success is measured using social impact metrics like Social Return on Investment (SROI) and Social Impact Reports, which evaluate a company’s contribution to social and environmental progress.
Funding options include impact investors, social venture capitalists, crowdfunding platforms, and government or nonprofit grants designed to support social enterprises.
Industries such as renewable energy, sustainable agriculture, healthcare, and education offer great potential for both financial growth and meaningful impact.
B Corporations receive legal protection to prioritize impact over profit, gain credibility in the market, and attract investors who are committed to social and environmental change.
At NovelVentures, we believe the best businesses solve meaningful problems. That’s why we’ve built a team passionate about turning purpose into product. Our approach blends:
✔️ Strategy-first thinking
✔️ Design for inclusion
✔️ Engineering for scale
✔️ Partnerships built on trust
We’re not just your dev team—we’re your product ally, your mission co-pilot, and your growth partner.
You don’t have to choose between purpose and performance. With the right partner, your startup can do both. Whether you're launching your first MVP or scaling global impact, NovelVentures is here to build with you—one line of code, one user story, one breakthrough at a time.
📩 Let’s talk
We help founders turn bold ideas into digital products that create real-world change.